Ben Bernanke, the Fed’s bearded money wizard, can tinker with the interest rate all he wants. But when a guy like Efthymios “Please call me Tim” Athanasiadis finds himself paying $32 for the same 50-pound bag flour that cost him about $15 six months ago, you know we’re in trouble.
This is a story about a 45-year-old Greek immigrant who has worked, and worked, and worked some more to secure a piece of the American dream. But these days, when you stare into the eyes of the gregarious gentleman who owns the Esperia Grill & Rotisserie in Brighton, anxiety is all you see.
“The fun of running your own business has just about disappeared,” Tim said as Esperia’s spotless floors were being scrubbed in preparation for another day. “Competition is not the problem. You serve good food and the people will come.”
My problem is the price of doing business. Suddenly,” he sighed, “it seems as if everything has gone crazy . . . . I’m talking way, way out of control.”The wholesale cost of essentials like rice, flour, eggs and olive oil has gone through the roof over the last half-year, Tim says.
“What I’m paying for gas, electricity and oil in the last six months to a year has either doubled or tripled,” he said. “I thought when Boston Gas and Boston Edison were split up and taken over by other companies like NStar [NST], commercial customers like me would see a savings. But gas and electric is costing almost $2,000 a month, each. And the air conditioning bills this summer will run me about $4,000 a month. But then, what choice do I have?”
“If this wasn’t a family business,” Tim said, “I wouldn’t be in business, simple as that. There’s just no way we could afford to do it. How could I pay health insurance for, say, 10 people? Add another 10 grand (in insurance payments) on to everything else? It’s just crazy.”
Tim Athanasiadis arrived here some 38 years ago from Katerini in northern Greece. He has been working for as long as he can remember. If he’s lucky, he says, he and his wife, Georgia, can steal away for a half-day on the weekends when both children are out of school and working in the restaurant, and “maybe take a ride to the Cape.”
After devoting the first 20 years of his business life to selling pizza, subs and salads out of Center House of Pizza, Tim gambled on a back-to-the-future move. “Georgia and I decided we would change the cuisine to the kind of Greek and Mediterranean food we grew up with,” he explained. “This is the menu we have always wanted to serve - lamb and chicken specials, the kebobs, dishes like moussaka and spanakopita. And though our customers were a little stunned when we first made the change, it’s turned out to be the right move. Our customers here in Brighton have been wonderful.”
Tim Athanasiadis’ larger view of the economy was forged from the time he spent in the Dunkin’ Donuts management program. “What I learned there took me way beyond the world of subs and pizzas.” A Dunkin’ franchise occupies the storefront next to the Esperia Grill. “Without Dunkin’ Donuts as our tenant next door, this would definitely be a whole different ballgame, I can tell you that.”
We have grown numb to shelling out $60 or $70 to fill up our SUVs. Meanwhile, there’s a humble Greek gentleman in Brighton struggling to figure out how he holds his lamb special at $12, when a container of olive oil that used to cost him $16 less than a year ago now sets him back $55.
“Who’s responsible for this?” Tim asked. “I mean, is China buying up all our food? Have our farmers decided to grow nothing but corn so they make ethanol? Something’s not right. All I know is, if things don’t change and soon, we’re going to be asking people to pay $30 for a pizza. And who’s going to do that?”
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